Joico Colorful Anti Fade Shampoo - 300ml

  • €17,91
  • €19,90

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.


Here’s Why You’ll Love It


Free of SLS/SLES Sulfates *


Gently cleanses color-treated hair


Fortifies hair for 3X greater resistance to breakage **


*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate


**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo. 



Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.



Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.



Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of dailystyling. 


Directions: Apply to wet hair. Lather, and rinse.